September 29, 2016
There’s something funny here, but I can’t put my finger on it. The word bitter plus a business sort of plaid cloth plus luscious produce equals whaaaa?
This entry was posted on September 29, 2016 by Linda Grashoff. It was filed under Fruits and Vegetables and was tagged with bitter melon, farmers market, Madison, photography, the square, Wisconsin.
Well, here goes…
When I think of Melon it conjures up luscious sweet fruit, often eaten with Parma Ham. Delicious on its own. Bitter Melon therefore sounds like a contradiction, or maybe even an Oxymoron. I’d never heard of a ‘bitter’ melon. Google to the rescue. Where I discover it really isn’t a melon at all but a Gourd (vegetable) with bitter qualities and apparently used in Asian cooking. And frankly it doesn’t look attractive. And neither does the cloth. The cloth looks sharp, plain, rather business-like. Qualities that I would never associate with genuine Melons, but somehow this cloth fits with a bitter, slightly unpleasant fruit/vegetable – they feel as if they belong together. So, what’s ‘funny’ here is perhaps that there is a subliminal message. Are you thinking luscious sweet Melon when you view this display? Think again, this is something else – the clue is in the cloth. Nobody would display a proper Melon on cloth like this – it would be best displayed on cloth that shouted warmth, sweetness and lusciousness. So there you are – an opinion!
October 3, 2016 at 1:17 PM
Thanks for taking the time to think this all through, Andy. I had heard of bitter melon and seen it called for in recipes. I’ve never Googled or tasted it, though. I was seeing a connection between the word “bitter” and the business look of the cloth. Maybe those two elements taken together made me think of corporate corruption. (I recently watched a documentary film called Merchants of Doubt.) But that negativity didn’t go with the fruit that I though looked pretty, albeit in an ugly sort of way. And yes, a “proper” melon should be displayed on cloth that shouts warmth, sweetness, and lusciousness. But people who like bitter melon probably don’t see this cloth as befitting these gourds either.
October 3, 2016 at 8:21 PM
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